What I Can Do For You:
- VP or Director of Marketing positions
- Consulting opportunities
- Brand management
- Brand audits
- Strategic partnerships
- Media relations
- Email marketing
- List-building
Contact Me:
lorie (at) loriemarrero (dot) com or find me on LinkedIn
Marketing Strategy
Built from scratch a top brand in home organization industry. Hired, trained, and managed team of 4-8 employees and contractors in both field services and operations. Enthusiastically participated on corporate and nonprofit teams with Rubbermaid, Goodwill, Woman’s Day, and various PR agencies and clients.
Business Development & Partnerships:
- Negotiated and implemented major private-labeling partnership with Rubbermaid
- Initiated and formed 8-year partnership with Goodwill Industries International as their spokesperson and campaign strategist, working with headquarters office and dozens of regional Goodwill agencies
- Acquired, re-designed and produced closet product which sold in The Container Store nationwide
- Identified and managed several successful and profitable affiliate relationships
Email Marketing:
- Built and managed an email list of 60,000 using Infusionsoft
- Wrote, built, and sent a weekly newsletter and many additional marketing campaigns for 10+ years
- Extensive copywriting and email marketing experience with higher than average open rates
- Achieved leaderboard status and won prizes twice on major affiliate marketing campaigns
Social Media Marketing:
- Grew social media following for ClutterDiet.com/personal brand:
- 30k subscribers on YouTube with 4.5 million channel views
- 30k Twitter followers
- 12k Facebook page likes
Media & Public Relations:
- Appeared in hundreds of print, radio, and television interviews in national and regional media
- Appeared via satellite on CNBC, Canada AM, and multiple satellite and radio media tours
- Presented deskside briefings to media in NYC on behalf of Rubbermaid, Staples, and ClutterDiet.com
- Served as trusted expert source for Fast Company, Good Housekeeping, Parade, CNBC, and many others
- Featured as expert in Good Housekeeping one-hour television special
- Negotiated exclusive joint press release in partnership with Amazon for book launch
- Operated with formal PR representation for 10 years
- Wrote and was quoted in dozens of press releases and mat releases for own company and major brand partners
Spokesperson Engagements:
- National spokesperson and nonprofit partner for Goodwill Industries International, 2010-2018
- Spokesperson campaigns for Brother, FedEx Office, Rubbermaid, Walgreens, Microsoft, ClosetMaid, Lemi Shine, Hormel, Staples, and Swingline (click here for video clips and more information)