What I Can Do For You:

  • VP or Director of Marketing positions
  • Consulting opportunities
  • Brand management
  • Brand audits
  • Strategic partnerships
  • Media relations
  • Email marketing
  • List-building

Contact Me:

lorie (at) loriemarrero (dot) com or find me on LinkedIn

Marketing Strategy

Built from scratch a top brand in home organization industry. Hired, trained, and managed team of 4-8 employees and contractors in both field services and operations. Enthusiastically participated on corporate and nonprofit teams with Rubbermaid, Goodwill, Woman’s Day, and various PR agencies and clients.

 

Business Development & Partnerships:

  • Negotiated and implemented major private-labeling partnership with Rubbermaid
  • Initiated and formed 8-year partnership with Goodwill Industries International as their spokesperson and campaign strategist, working with headquarters office and dozens of regional Goodwill agencies
  • Acquired, re-designed and produced closet product which sold in The Container Store nationwide
  • Identified and managed several successful and profitable affiliate relationships

Email Marketing:

  • Built and managed an email list of 60,000 using Infusionsoft
  • Wrote, built, and sent a weekly newsletter and many additional marketing campaigns for 10+ years
  • Extensive copywriting and email marketing experience with higher than average open rates
  • Achieved leaderboard status and won prizes twice on major affiliate marketing campaigns

Social Media Marketing:

  • Grew social media following for ClutterDiet.com/personal brand:
    • 30k subscribers on YouTube with 4.5 million channel views
    • 30k Twitter followers
    • 12k Facebook page likes

Media & Public Relations:

  • Appeared in hundreds of print, radio, and television interviews in national and regional media
  • Appeared via satellite on CNBC, Canada AM, and multiple satellite and radio media tours
  • Presented deskside briefings to media in NYC on behalf of Rubbermaid, Staples, and ClutterDiet.com
  • Served as trusted expert source for Fast Company, Good Housekeeping, Parade, CNBC, and many others
  • Featured as expert in Good Housekeeping one-hour television special
  • Negotiated exclusive joint press release in partnership with Amazon for book launch
  • Operated with formal PR representation for 10 years
  • Wrote and was quoted in dozens of press releases and mat releases for own company and major brand partners

Spokesperson Engagements:

  • National spokesperson and nonprofit partner for Goodwill Industries International, 2010-2018
  • Spokesperson campaigns for Brother, FedEx Office, Rubbermaid, Walgreens, Microsoft, ClosetMaid, Lemi Shine, Hormel, Staples, and Swingline (click here for video clips and more information)